Performance Marketing (PPC)
Paid campaigns that connect to the systems behind them. Every click is tracked through to a lead, and every lead is routed and followed up automatically.
- Google Ads
- Meta Ads
- Conversion tracking
- Automated intake
Qualified, not just more
Targeting and landing pages built around the leads you actually want.
Closed-loop tracking
See which campaigns produce revenue, not only clicks.
Instant follow-up
Leads go straight into an automated intake pipeline.
What it can do
Precise targeting
Audiences built around the customers you actually want.
High-converting landing pages
Dedicated pages for each campaign and offer.
Conversion tracking
Track every click through to a lead and, ideally, revenue.
Automated intake
Leads land in your CRM and trigger instant follow-up.
Ad creative & copy
Messaging tested and refined for each channel.
Continuous optimization
Budgets shifted toward what works, every month.
How we work on performance marketing (ppc)
A clear, step-by-step process with something concrete to review at every stage. No black boxes, no surprises.
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Strategy
Goals, audiences, offers, channels and budget agreed up front.
You getCampaign plan
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Tracking setup
Conversion tracking from ad click to CRM, so results are measurable.
You getEnd-to-end tracking
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Landing pages
Focused pages built for each campaign and offer.
You getConversion-ready pages
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Launch
Campaigns go live with automated lead routing and follow-up.
You getLive campaigns
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Optimize
Weekly bid, audience and creative adjustments based on real results.
You getLower cost per lead
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Report
Monthly reporting on spend, leads and pipeline value.
You getMonthly report
What you get
- Campaign strategy
- Landing pages
- Conversion tracking
- Ad creative & copy
- Automated lead routing
- Monthly optimization
Where it fits
- 01
Lead generation
Steady flow of qualified enquiries.
- 02
Service launches
Get a new offer in front of the right people fast.
- 03
Event enrolment
Fill workshops, programs and events.
- 04
Recruitment
Reach qualified candidates in your region.
PPC questions
Answers to the questions we hear most about performance marketing (ppc).
We recommend a budget based on your market and goals during the strategy call. Smaller, well-targeted campaigns often outperform larger generic ones.
Mainly Google Ads, Meta (Facebook and Instagram) and LinkedIn, chosen based on where your customers are.
By qualified leads and pipeline value, not just clicks. Tracking connects ad spend to enquiries in your CRM.
Yes. We write ad copy, produce creative and build the landing pages campaigns point to.
Explore other services
Let's talk about your PPC.
Book a free 30-minute discovery call. It's a working conversation, not a sales pitch. We'll look at where your team is losing time and map the smallest useful next step.
- Free, no-obligation call
- Reply within one business day
- Data hosted in Canada